The Works Automotive is the brainchild of two master mechanics, Dost and Dameon. They put their expertise in repair and service together to create a customer centric automotive service shop. Cutting corners and simply replacing parts is not on their menu. In addition to service, The Works Automotive, is the only fixed ADAS calibration location in the area.
Type: Branding, Photography
Timeline: 1 Month
Background
While learning about how The Works planned to serve their market, one common element kept being mentioned: ADAS Calibration. This highly desired service would set them apart, and allow them to be a fully in house automotive service.
I was almost immediately inspired by the geometric calibration plates used, and set to create a crisp and qualified brand for The Works.